The future of experience.

Consumer experience matters more now than ever. Achieving it requires the right capabilities. We’re reimagining the platform ecosystem for modern digital businesses.

It's Time For Change.

For years, businesses have been stuck balancing trade-offs between inflexible monoliths and complex custom solutions.

Rigid enterprise monoliths

Solutions that enable growth - but not innovation. Owned vendor ecosystems, no matter how broad, inevitably cause lock-in. Your customer experience? It'll only ever be just as good as every other brand using the exact same platforms you are.

Complex custom architectures

Microservice architectures provide greater flexibility - with heightened complexity. In many instances, this leaves your teams burdened with ownership of capabilities that are already solved problems with modern SaaS solutions, taking their focus away from bringing compelling new experiences and features to market.

Modular and composable.

Leverage a set of cohesive, highly aligned platforms that couple the deep integration of an experience suite with the features and flexibility of best-of-need SaaS solutions.

Alignment over monoliths.

Get the features and functionality of a prescriptive, logical, full-service package without being locked-in to one monolithic ecosystem.

Interoperability and scalability.

Integrate the next big piece of your DXP solution without waiting for native support, marketplace addons or third-party plugins.

Accelerate publishing and development.

Unlock your teams to focus on bringing new experiences to market - not managing infrastructure, or fighting the business limitations of traditional front-end systems.

Distributed-ready from day one.

Experience and brand engagement doesn't just happen on a .com, mobile app, or in an email. The experience stack of the future is designed with distributed commerce in mind.

Publish once, sell anywhere.

"Atomic" content and commerce experiences allow you to maintain an enterprise-set of experiences you can deploy across any touchpoint.

Social ready.

With tools and integrations to immediately power social and marketplace experiences, and reduce the burden of site merchandising across multiple touchpoints.

Fit for evolution.

As new trends emerge - from gaming and marketplaces to live-streaming and buyable entertainment - flexibility built in empowers you to be ready for commerce anywhere.

Best of breed meets best of need.

Who we are.

Three industry-leading organizations. One partnership.


BigCommerce is a leading software-as-a-service (SaaS) commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use.


Contentful, the leading content platform for digital-first business, helps 30% of the Fortune 500 and thousands of brands globally create and manage digital experiences for their customers across any channel, enabling greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs.


Huge is a global experience agency made up of creatives, designers, technologists, and strategists. For over two decades, we have helped become a deeper part of people’s lives by creating unified brand experiences that people love. Headquartered in Brooklyn, we have more than 1,200 employees working across 13 offices in North America, Latin America, Europe, and Asia.

Winning in the experience economy.

User experience matters more now than ever, yet brands still find it challenging to deliver high-quality experiences that are truly differentiated. Through a deep understanding of evolving consumer expectations and technologies, you can ensure your organization is poised to innovate and seize new opportunities. To learn more about the XSF initiative and receive our free whitepaper on the future of customer experience, please enter your information below:
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